It’s a sad subject, but something that we need to talk about. An estimated 1/3 of the world’s food is wasted throughout the food supply from farm to kitchen. Below is an infographic published by InvestmentZen that details some of the most shocking facts about food waste in today’s society.
The pet food industry is more complicated than ever for consumers to navigate. Pet consumers have started to put an emphasis on their dog or cat’s diet. They want their furry friend to eat healthily so they can live longer, have a better coat, cleaner teeth, and more. However, choosing the right pet food can be difficult because of all the lawsuits, pet food recalls, and complaints from other pet owners. TopDogTips.com created an infographic earlier this year to detail the top 19 controversies to know about when choosing your next pet food. Enjoy!
Check out these seven trends disrupting the Austrailian and New Zealand food industry in 2017!
Most consumers these days think about their health and the environment whenever they are shopping. According to the Market Lifestyle of Health and Sustainability (LOHAS) of 2017, shoppers are opting for products that have fewer ingredients and clean product labels. Activities related to this include buying plant-based, non-GMO, and organic products to show support to the planet and their health.
In the same study, 8 out of 10 consumers are now conscious, about their health and opt to buy products with fewer ingredients that they can understand and pronounce. Most consumers are not afraid to ditch their old grocery stores for shops that offer products with clean labels. This resulted in the popularity of farmer’s markets and health food stores. As a result, many of retail supermarkets are now carrying clean label products to increase their market reach. Examples of these retail giants include Trader Joe’s, Whole Foods Market, Target, and Price Clubs.
But who drives the whole clean label movement? In the survey, Market LOHAS noted that millennials occupy most of the pie, at about 60%, while the older generation is not so keen on the advantages of clean labels. The younger generation worries too much about the effects of using harmful ingredients in food while the older consumers stress the importance of allergy related label claims.
The thing is that more and more Millennials are health conscious because this is the generation of sick people. With the presence of fast-food restaurants and a plethora of processed junk food, it is easy for this generation to suffer from metabolic-related diseases like obesity and Type 2 diabetes.
Almost 70% of Americans buy free-from food products mainly for health and nutritional reasons. In fact, personal well-being is one of the most important driving factors that push people to buy products with clean labels. There is also a growing belief that free-from foods are also linked to having a healthy planet. For instance, cage-free poultry is believed to be better for the body and the world because the animals are grown in a humane way.
Another driving factor that pushes people to buy products with clean labels is the company’s ethics. In fact, 56% of the respondents claim that they refuse to buy from a company whose products are perceived to be produced by unethical means. This has also driven companies to adhere to better policies when it comes to manufacturing their products.
Consumption of products with clean labels is not only healthy and ethical, but it is also sustainable for the environment. While more expensive, people are willing to spend extra more to be able to buy products that they believe are not only good for their health but also the environment.
Inspired by www.grocerydive.com
In honor of National Nutrition Month, we wanted to share an infographic with you about nutrition guidance for healthy children. The infographic was created by the Academy of Nutrition and Dietetics. Enjoy!
A study published in May of 2014 indicated that eating more fruits and vegetables could lower the world’s risk of a stroke. Below is an infographic produced by the American Heart Association and American Stroke Association to give awareness to why fruits and veggies are so important for our diets. The infographic details the recommended servings per day, the essential nutrients for heart health, and how fruits and vegetables lower blood pressure to improve small vessel function.
See infographic here: www.strokeassociation.org
As we already mentioned in this article, the millennials are currently the most exciting generation of product and service companies because of their buying power, shopping demands and capacities. One of the things that the millennials do not feel sorry paying for is food. Research shows that they spend more money on food than previous generations, and they are quite picky and opinionated about their food choices. They are in the loop about trendy restaurants, curious about food ingredients, and they carefully read food reviews in magazines and online media. Consequently, the appetites and eating habits of the Millennials are different, and food producers need to keep up with the change in the food scene to cater to desires of this growing population.
The following infographic presents information about the eating habits of the Millennials and the factors that shaped them, from the digital revolution to economic and obesity crisis. Take a look and discover some interesting and contradictory information related to this topic, find out what the millennials typically have for lunch, and have fun reading about the eating habits of some of the famous millennial celebrities.
The food landscape is ever changing, and so does the behavior of people. Watershed Communications, a national brand strategy agency, conducted a study regarding the food shopping habits of Millennials. The participants, aged 18 to 35 years old, were asked to describe a food brand that they found authentic. They also had to answer questions related to their food shopping habits.
Millennials are considered the most highly engaged shoppers in all demographics. They are also the ones who have more shopping demands and higher capacities. With this study, companies will be able to understand the food shopping habits of Millennials so that they can apply the information in developing new products to meet their desires.
Studies have found out that 84% of millennials can describe a particular brand or product that they have just discovered. They learn about brands by reading magazines, but they are keen on finding new brands through the internet. Once they have heard of a particular brand, 61% of millennials will share the information with their friends, family, and acquaintances while 63% plan to buy the product.
Millennials are consistent with the brands and products that they use. According to US food analyst Alexia Howard from the Stanford C. Bernstein, most millennials opt for products that are authentic, simple and consistent.
Millennials have a constant need for authenticity in their products. Authenticity of a brand can be difficult to define, but five characteristics determine the authenticity of a particular product as follows:
Millennials make decisions instantaneously. They are also the most influential. For instance, a 35-year-old mother can make decisions for her children to purchase a particularly healthy snack or she can encourage her parents to buy a product that she has already tried and tested. It is, therefore, necessary for companies to use this information to create products and a marketing strategy to attract them.
Inspired by businesswire.com
