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American Consumers Want More Healthy Snacks

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Consumers are becoming wiser these days, and they are not only buying snack foods to satisfy their cravings but also to maintain good health. Healthy snacks are the leading category for growth for companies looking to enter the “better-for-you” food market. Companies like Mondelez and Diamond Foods have taken into account the needs and preferences […]

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Baby Boomers Want More Clean Label Products

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Clean label is a new term used in the food manufacturing industry to depict food as only using simple and natural ingredients. The trend was expected to appeal to the younger consumers, but clean label products surprisingly appeal to the baby boomers too. Baby boomers or those who belong in their fifties are the ones […]

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Flexitarians: A Food Manufacturer’s New Best Friend

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American consumers are now opting to eat less meat in favor for plant-based protein sources like nuts, beans, and jackfruit.  Dubbed as “flexitarians” or the flexitarian diet, this has sparked a new trend in the market for products that feature meaty texture and flavors minus the meat. Around 38% of Americans claim that they have […]

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Simple Ingredients are Attracting Consumers to Natural Products

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Many consumers are not only more health conscious but are also becoming more careful shoppers. While many consumers still don’t look at the label, a growing group is focused on natural food and beverage products with simple ingredients. The Clean Label Trend There is an increasing number of people opting for clean labels. A clean label […]

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Small Rivals Assaulting Big CPG Brands for Market Dominance

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Gone are the days when owners of traditional consumer packaged goods (CPG) brands can sleep well at night. With small brands gaining traction today, brands like Nestle, Procter & Gamble, General Mills and Unilever are experiencing problems they didn’t see coming. The rise and dominance of small brands between 2011 and 2015 caused large conglomerate […]

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2016 American Consumer Snacking Trends

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Snacking is very popular among Americans. Most believe that snacks give them the energy to sustain their daily activities. Americans take snacks seriously and 75% of consumers place more importance on the health value of snacks than the taste.  In fact, the preference to healthy indulgence was reflected in the snack trends presented by the […]

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Nestlé Creates Medical Foods for Growing Market

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Let food be thy medicine. With this mantra, food manufacturing giant, Nestlé, is developing a new line of food – medical foods. Medical foods are not your usual protein or nutritional bars. They are prescription-based drinks and powders that are designed to meet the nutritional needs of patients suffering from certain diseases. The company sees […]

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U.S. Organic Produce Leads to Record High Sales of Organic Products

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With more people opting for healthier lifestyles, sales in the U.S. organic products industry was at a record high in 2015. The industry was able to amass $43.3 billion in sales revenue which is 11% higher than the previous year according to the survey conducted by the Organic Trade Association. Much of the revenue was […]

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UN Launches “Decade of Action on Nutrition” Resolution

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Every country in the world faces problems with poor nutrition. Researchers noted that the lack of proper nutrition in the first 1,000 days of a child could lead to irreversible developmental gaps. The problems of poor nutrition are often linked to the lack of food security. Food insecurity is a leading cause of the high […]

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Food Product Transparency Impacts Purchase Behavior

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Consumers today are smarter, as they demand food product transparency when it comes to items they buy in the grocery store. The request for transparency is influencing the evolution of the food industry as it requires many food manufacturers to provide consumers accurate and detailed product information. According to the 2016 Label Insight Food Revolution […]

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